MAGENTO is nothing but a platform meant for performing various tasks related to e-commerce. It is an open source platform where the users are automatically given the permission to get access to the source code of the platform. It is written in PHP and has become quite popular in recent times. MAGENTO is known to have been developed first in the year 2007 but has gained popularity only after 2008. This software was first known to be developed by Varien Inc. which is a private e-commerce company in US. It is known to work on two major platforms: Magento Open Source and Magento Commerce.
The various important and well-known features of MAGENTO are as follows:
- 1) It provides a flexible shopping cart to the users.
- 2) It provides an user-friendly and eye-catching look to the e-commerce website as well as controls all the important functionalities of the particular website.
- 3) MAGENTO also provides the facility of search engine optimizing which has become quite important these days.
- 4) It allows e-commerce websites to manage their catalogues effectively.
MAGENTO enables a small e-commerce platform with a very limited number of products to expand its business within a very short interval of time. It has a wide range of functionalities and themes which can make your e-commerce website look all the more attractive so that it can grab the attention of the customers. Thus, it is capable of giving a whole new outlook to your website. It also allows users to narrow their search operations based on certain criteria and keywords.
Within a very short duration of time, MAGENTO has become one of the most popular and widely used e-commerce websites. It is extremely easy to install and use on your device. It is highly robust and keeps your data and information absolutely secure. It is also quite cost-effective as it allows you to develop your website without having to bear heavy expenses. It also provides various types of discounts as well as different promo codes to the customers which have made MAGENTO extremely popular among its users.
In the year 2011, eBay announced that it was about to invest in MAGENTO and purchase 49% of its shares.
However later in that year itself, eBay made it known that it would buy the rest of the shares of the company as well. After that, MAGENTO remained under the control of eBay until 2015 when eBay announced that it was about to break its tie with MAGENTO. After that, MAGENTO continued to work independently for the past few years. However, at the beginning of 2018, Abode announced that it would gain acquisition of MAGENTO. Even today, MAGENTO is running successfully under Adobe Today, developers from all over the world have started to use MAGENTO for developing this e-commerce website. It has gained mass popularity in a very short time and has become the first choice for the developers as well as the companies in the field of e-commerce.